Subculture in San Diego helps boost small businesses, local bands and garners strong support for independent hair stylists By Jennifer Kordela, Senior Staff WriterAn increasingly popular subculture evident in San Diego is makingan impact on the local scene.

The subculture is affiliated with the scene, or Indie rock, andhas created a local fan base loyal to its favorite music and fashioncreated through thrift shops, kiosks and independent hair stylists.

Pre-communication junior Ryan Cruz helps define the “scene.”

“It starts with the music,” Cruz said. “Independent, smaller bandsappeal to scene.”

The scene helps launch a lot of bands, he said. Those affiliatedwith scene are attracted to new, local and smaller bands. Its fanbase further expands, by creating a loyal audience for the bands andthrough word of mouth.

Cruz said a few places to watch the bands play are SOMA, locatedby the sports arena, the Epicentre in Mira Mesa and Che Caf