You can please all of the people some of the time and you canplease some of the people all of the time. But you can’t please allof the people all of the time. However, it seems the administrationat San Diego State University has a knack for pissing everyone offall of the time.

By unveiling a new, more palatable Aztec ruler, the universityproved that it doesn’t understand the essence of the mascotcontroversy. There are two sides in the conflict.

Side 1: A small group of people who are offended by the use of theAztec name and identity.

Side 2: The majority of students, faculty and alumni who want tokeep SDSU’s mascot, Monty Montezuma, under any circumstances.

The university attempted to please both sides by dressing MontyMontezuma in a Flintstones outfit and calling him an ambassador –which is like trying to end the Pakistan/India conflict by decoratingKashmir in pink doilies and calling it something else.

When the mascot controversy erupted last fall, the university hadtwo choices: It could acknowledge the concerns of a small ethnicgroup and change the nickname and mascot at SDSU. Or, it could ignorethe concerns of the offended students, thereby pleasing the alumniand other students.

The recent fiasco is the product of the university doing neither.Instead of acknowledging the concerns of the Native American StudentAlliance and Movimiento Estudiantil Chicano de Aztl