Tiësto attacks college campuses with beats

by Tanya Huang

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Tiesto

Insomniac Events, eventvibe.com and Amplified Access are at it again, bringing the world’s best disc jockeys to the most unforgettable music festivals. The world’s No. 1 DJ, Tiësto, aka Tijs Michiel Verwest, is finally bringing his beats to San Diego from 8 p.m. to 2 a.m. on Oct. 2 at Valley View Casino Center. And his prodigy, 19-year-old Porter Robinson from Chapel Hill, N.C. will be opening for him in the 13,500 capacity arena. This will be Tiësto’s 15th stop during his two-week long Club Life College Invasion Tour throughout college campuses in the United States and Canada.

His latest mix album, “CLUB LIFE – Volume One Las Vegas,” was released in April and his newest track, “Maximal Crazy,” will be released Sept. 20 on iTunes and has already made Beatport’s Top 10 list. The city of Las Vegas was so impressed by his performance that the mayor named a street “Tiësto Way” and declared New Year’s Day as “Tiësto Day.”

Having won several MTV awards and earned a Grammy nomination, it’s no wonder Tiësto has sold more than 1.3 million tracks in the U.S. This year The Wall Street Journal reported Tiësto’s annual income to be $20 million. His famous collaborations with artists such as Nelly Furtado, Yeah Yeah Yeahs, Goldfrapp, Jónsi from Sigur Rós, Diplo and Busta Ryhmes have also helped him achieve 15 albums on Billboard’s Top Electronic Albums.

Before Deadmau5 conquered the electronic dance music scene, Tiësto had performed at the 2004 Athens Summer Olympic Games. Since then, Tiësto has dropped epic beats in six continents for more than 1 million die-hard fans. Now young fans no longer need to worry about having the funds to see Tiësto live, thanks to his College Invasion Tour’s affordable tickets.

“We’d always thought about the college market,” Tiësto’s worldwide manager Michael Cohen said to Billboard. “But hip-hop had such a strong hold. Early this year we decided it was time. College kids are really discovering this music and scene for the first time, and they need a test of the Tiësto experience. It’s almost a rite of passage: Whether you like dubstep or techno, whatever your entry point, at some point someone is going to say, ‘Have you seen Tiësto?’”

Since the announcement of this tour, Tiësto has been interacting with his fans via Facebook with major contests and prize giveaways. Fans were given the chance to remix Tiësto’s “Work Hard, Play Hard” and the winning track, the Paris FZ & Simo T remix, chosen by Tiësto himself, will be released on his Musical Freedom Label later this year. That lucky fan will also have the opportunity to open for Tiësto during the College Invasion Tour. Another contest winner, Amanda Alonso from Miami, competed against other fans by promoting Tiësto online and won the chance to have Tiësto appear at her house party.

“(The College Invasion Tour) provides a way for me to bring my show to new parts of the continent and to a new generation of music fans,” Tiësto said on his website. “American and Canadian college students have always played an important role in the development of musical acts and genres. I hope that this tour helps to establish dance music in the same way.”

This 18 and older event will also feature a full bar for partygoers of legal drinking age. Tickets can be purchased for $49.28 at eventvibe.com until Oct. 2 at 5 p.m. Eventvibe promoters will also be offering limited $34 discounted tickets to students on campus.

Aztecs can show Tiësto they are his No. 1 fans by joining the Facebook event page, “SDSU LOVES TIESTO!!!” For more information on discount tickets and student transportation options, visit amplifiedaccess.com.

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