Macklemore & Ryan Lewis bring freshness to SDSU

by Kevin Smead

03_21_31_cred_Macklemore&RyanLewisBy now, chances are you’ve heard of Macklemore. Be it on the radio, the Internet or whatever media device you choose, Macklemore & Ryan Lewis are sort of the “it” guys right now. They’ve got a number one song (“Thrift Shop”), are touring the world and seem only to be gaining popularity.

Lucky for us here at San Diego State, Macklemore is headlining this year’s GreenFest 2013 Concert. And while many are excited this year’s headliner is an actual, you know, headlining act who doesn’t always have “feat.” in front of his name (sorry, T-Pain), there are plenty who still have never heard of this grandpa clothes wearing “Is that Eminem?”-guy, Macintosh-something-or-other character.

So, here’s the Wikipedia version: Macklemore is a Seattle-native rapper who gained a following on the Internet, releasing tracks every now and again in the early 2000s, and even a self-distributed album called “The Language of My World” in 2005. Between 2005 and 2009, Macklemore (whose real name is Ben Haggerty) was addicted to OxyContin and on a sort of hiatus until the end of the decade, save for a few appearances here and there. It wasn’t really until last year that Macklemore & Ryan Lewis hit their stride. With the release of their debut album “The Heist” in October 2012, the rapper and producer carved their places among the hip-hop elite.

Of course, Macklemore’s most notable song is his radio-anthem, “Thrift Shop,” for it’s goofy, funny and has pretty solid lines. Most of Macklemore’s other tracks are made for jamming as well. “Can’t Hold Us” is a four-on-the-floor rap anthem that’ll guarantee to have the audience jumping. “And We Danced” is a wacky party-jam that shows Macklemore’s zany side.

It’s not all fun and games, though, as Macklemore’s tracks can get into some serious territory as well. “Same Love” is a call for equality for all peoples, while “Wings” addresses the dangers of consumerism through Air Jordans. What remains consistent, though, is the rapping talent of Macklemore and excellent production by Ryan Lewis.

Whether or not you’re going to the show tonight, be sure to check out Macklemore & Ryan Lewis and watch their ascent to rap-greatness. Or, hey, maybe he’s already made it.

And while you’re here, donate your clothes to Goodwill at the campus farmer’s market from 10 a.m. until 3 p.m. and receive a coupon for Goodwill. There will be just enough time for thrifting before the show this evening, so get on it. You, too, can steal you grandpa’s style and look frosty all at the same time.